Why Mail?

Increase Profits & Reduce Costs

Though it's been around for over 140 years, Direct Mail Marketing is still a relevant and affordable way to generate new business worldwide. Here's why:

Direct Mail Leads Costs Less

^{*Source: DMA, 2012 Response Rate Report}

Direct Mail is Memorable

A study from Millward Brown, the world's second largest market researcher, strongly suggests that our brains establish a stronger emotional connection with something tangible versus something virtual. The "real" experience has a higher chance of becoming memory. It generates stronger emotions and helps develop better brand associations.

Consumers Like to Get Information Via Direct Mail

Consumers, while using more ways to get information, have a clear preference for how they would like information provided.

An ICOM survey found that 18-34 year olds prefer, by a wide margin, to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms.

Preferred Method of Receiving Various Types of Information

Canada

Health

Products

Other

How Canadian customers prefer to hear about Health Information

Information	Mail	News Insert	Other	Internet	Email
Sensitive Health	43%	3%	24%	12%	9%
Prescription	41%	4%	23%	10%	11%
Treatment for Specific Conditions	39%	3%	22%	17%	9%
General Health	37%	7%	20%	19%	11%
OTC Medication	34%	19%	14%	12%	9%

How Canadian customers prefer to hear about Household Products

Information	Mail	News Insert	Other	Internet	Email
Personal Care	36%	27%	7%	11%	13%
Food Products	35%	34%	3%	12%	13%
Cleaning Products	32%	34%	5%	11%	11%
Other Product	32%	32%	6%	12%	11%
Household Services	30%	22%	7%	10%	8%

How Canadian customers prefer to hear about other types of information

Information	Mail	News Insert	Other	Internet	Email
Travel	25%	12%	5%	30%	17%
Insurance	43%	6%	13%	13%	9%
Charities	34%	10%	11%	14%	10%
Financial Services	40%	5%	12%	13%	9%

United States

Health

Products

Other

How American customers prefer to hear about Health Information

Information	Mail	News Insert	Other	Internet	Email
Sensitive Health	42%	4%	23%	14%	9%
Prescription	38%	6%	27%	9%	9%
Treatment for Specific Conditions	39%	4%	22%	19%	9%
General Health	34%	10%	17%	21%	12%
OTC Medication	34%	17%	17%	12%	11%

How American customers prefer to hear about Household Products

Information	Mail	News Insert	Other	Internet	Email
Personal Care	37%	25%	9%	12%	10%
Food Products	36%	30%	6%	12%	11%
Cleaning Products	34%	32%	8%	11%	9%
Other Product	33%	29%	8%	12%	9%
Household Services	31%	17%	9%	9%	6%

How American customers prefer to hear about other types of information

Information	Mail	News Insert	Other	Internet	Email
Travel	28%	7%	6%	11%	13%
Insurance	38%	5%	13%	12%	8%
Charities	35%	5%	13%	11%	8%
Financial Services	40%	4%	12%	12%	7%

Marketers must employ a fully integrated data-driven multichannel, multi-touch approach in order to ensure maximum engagement with customers. An integrated approach that includes Direct Mail Marketing, is the best strategy to increase sales, brand awareness and loyal customers.

Not sure what Direct Mail solution is right for you? We can help.